5 Tips for Attracting New Customers

2 min readApr 20, 2021

It’s self-evident that if you don’t have clients, you don’t have a market. However, winning new clients is not a one-time event. These five low-cost, easy-to-implement tactics will assist you in developing a marketing strategy that works for your business.

1. Identify Your Ideal New Customers

Knowing the consumer is one of the most basic tenets of any successful sales strategy. “Who is your dream potential customer?” is the first question. “What does your ideal new customer want from your business?” is the second question. It’s much easier to create a successful marketing campaign for one person than it is for a group of people.

2. Use Direct Response Marketing to Attract Customers

Direct response marketing is a common strategy in which you invite your clients to take a specific step, such as reacting to an email or joining an email marketing list.

3. Give Something Away to Entice New Customers

Giving away free things can not sound like the most sensible small business strategy, particularly if you’re starting out on a shoestring budget. However, this is one case where investing a little money now will pay off in the long run.

4. Give Your Business a Face Lift to Increase Sales

If your company is located in a physical location, it’s important to consider the message that your store’s exterior sends to passers-by. Is it consistent with your brand? Is it appropriate for the location? Is it in decent condition or does it seem to be falling apart? You want the company to have a good first impression right away.

5. Get The (Right) Word Out

Over everything, the easiest way to draw potential clients is to spread the news about your company as widely as possible. This may mean ads online, in newsletters, or even on billboards, depending on the target audience. If you don’t have the money for that, social media is a perfect way to meet a large number of people for free.